Project financing in Cultural and Creative industry in the Context of meeting the Europian Union Objectives

Države Europske unije iz godine u godinu uviđaju važnost kulturnih i kreativnih industrija i nužnost ulaganja u njihov razvoj. Kulturne i kreativne industrije, osim što pridonose očuvanju kulture, one utječu i na samo gospodarstvo države, te standard i uopće kvalitetu života njezinih državljana. Republika Hrvatska nema eksplicitnu politiku razvoja kulturnih i kreativnih industrija. Nailazimo na dvije krajnosti u načinu financiranja kulturnih i kreativnih organizacija u Republici Hrvatskoj. Organizacije koje su u javnom vlasništvu se skoro u potpunosti oslanjaju na sufinanciranje od strane svojih osnivača i suosnivača, dok su organizacije koje su u privatnom vlasništvu usmjerene pretežito ka alternativnim načinima financiranja. Usprkos navedenom, statistike i dalje pokazuju da Republika Hrvatska nije efikasna u iskorištavanju sredstava programa i fondova Europske unije. U ovom radu provedena je analiza četiri programa financiranja projekata u kulturi koja su provedena od strane Ministarstva kulture Republike Hrvatske u okviru Poziva za predlaganje programa javnih potreba u kulturi Republike Hrvatske za 2019. godinu. Cilj provedenog istraživanja je bio identificirati karakteristike kulturno-umjetničkih organizacija kojima je odobreno financiranje različitih programskih i projektnih sadržaja u ovisnosti o regionalnoj pripadnosti te strukturi vlasništva (javno ili privatno). Analizom rezultata utvrđena je visoka razina odobrenih sredstava, u smislu brojnosti te prosječne i ukupne vrijednosti, organizacijama registriranim u Gradu Zagrebu pri čemu je utvrđeno je više od 50% organizacija nositelja odobrenih projekata u privatnom vlasništvu. Navedeno upućuje da organizacije u javnom vlasništvu ne koriste u dovoljnoj mjeri mogućnosti koje su im na raspolaganju za financiranje projekata i programskih aktivnosti.Member states of the European Union have been recognizing the importance of cultural and creative industries year after year, as well as the necessity to invest in their development. Cultural and creative industries, apart from contributing to the preservation of culture, also affect the state's economy and standard, as well as the overall quality of life of its citizens. The Republic of Croatia has no explicit policy for the development of cultural and creative industries. There are two extremes regarding financing methods of cultural and creative organizations in the Republic of Croatia. Public organizations are almost entirely relying on cofinancing by their founders and co-founders, while private organizations are primarily focused on alternative ways of financing. Despite the abovementioned, statistics are still showing, that the Republic of Croatia is not efficiently exploiting EU funds and programmes. This paper analyses four cultural financing programs implemented by the Ministry of Culture of the Republic of Croatia, in the framework of the Call for Proposals for the Programme of Public Needs in Culture of the Republic of Croatia for the year 2019. The aim of this research was to identify the characteristics of cultural-artistic organizations which have been granted financing of various programme and project contents, depending on their regional affiliation and ownership structure (public or private). The analysis of the results identified the high level of approved funds, in terms of their number, as well as their average and total value, to organizations registered in the City of Zagreb, where more than 50% of organizations holding the approved projects were privately owned. The aforementioned suggests, that public organizations are not sufficiently utilizing the available opportunities for funding projects and programme activities