The marketing strategy of Nike

Gotovo da i ne postoji osoba na svijetu koja ne posjeduje barem jedan proizvod kompanije Nike. Od skromnih početaka davne 1971. godine, do danas kada Nike predstavlja sinonim za profitabilnu i uspješnu kompaniju u industriji sporta. Shvativši glavne principe marketinga, putem suradnje sa sportskim zvijezdama ostvarili su planetarni uspjeh i zauvijek promijenili svijet sporta. Rad analizira kompaniju Nike, korištene marketing strategije i inovacijsku kulturu. Može se reći da je Nike vrhunski primjer svjetske kompanije koja ima vrhunski sportski proizvod i koja na najbolji moguć način kroz jasnu strategiju alatima marketinga uspijeva osvajati potrošače diljem svijeta.There is probably no one in this world that doesn't own something made by Nike. Since their humble beginnings in 1971, until today when Nike represents a synonym for the profitable and successful company in the sports industry. By realizing the main marketing principles, collaborating with sports superstars, they have reached worldwide success and forever changed the world of sports. This paper analyzes Nike, use of marketing strategies and the culture of innovation. We can say that Nike is a magnificent example of a world class company that contains truly great sport product, utilized through clear strategy, which helps Nike win their fans over all around the world