International audienceA detailed investigation of the series CuCr1−xMgxO2 (x=0.0-0.05) has been performed by making high-temperature resistivity and thermopower measurements, and by performing a theoretical analysis of the latter. Microstructure characterization has been carried out as well. Upon Mg2+ for Cr3+ substitution, a concomitant decrease in the electrical resistivity and thermopower values is found, up to, x 0.02-0.03, indicating a low solubility limit of Mg in the structure. This result is corroborated by scanning electron microscopy observations, showing the presence of MgCr2O4 spinels as soon as x=0.005. The thermopower is discussed in the temperature-independent correlation function ratio approximation as based on the Kubo form...