SOME METHODOLOGICAL PRINCIPLES OF STUDY ON SPEECH GENRE BORROWINGS

The methodological principles of one of the most important and also one of the least studied problems of linguistic-cultural and comparative genristics are formulated in the article. We discuss the provisions of the modern theory of speech genres that are relevant to this issue, as well as looking at the parameters of the proposed model of representation of speech genre picture of modernity with the same point of view. The sphere and types of borrowed genres are discussed through the prism of globalization. The linguistic features of some borrowed speech genres are analyzed in detail using experimental techniques