Image of a city as a factor of strategic development of a territory

© 2019, Dorma Journals. All rights reserved. This paper discusses the problem of strategic development of a territory. The urbanization processes are manifested, inter alia, in the outflow of population from Russian provincial cities. Young people are increasingly striving to move to a larger city in order to satisfy their needs for education, cultural development and professional realization. The relevance of the work is associated with the study of subjective and objective factors affecting the development of the territory. In order to identify the main features of the image of the city, it is necessary to conduct a study of public opinion. The data obtained can help in developing a program to form a positive image of the city. In order to identify positive and negative assessments of respondents characterizing the image of the city, we used methods of interviewing and questioning residents of the city of Naberezhnye Chelny. As a result of the data obtained during our work, it was possible to study the prerequisites for the relocation of citizens to more attractive cities from their point of view. The practical significance of the work lies in the fact that based on the analysis of the respondents' opinions about the city, proposals were formulated to create a positive image of the city and directions for its effective promotion were determined