Revitalization of the Cultural Heritage of Slavonia and Baranja as Potential Development of Cultural and Creative Industries

Industrija je kroz vrijeme postala sinonim za Slavoniju i Baranju, stoga ne čudi da su oduvijek bili usko povezani pojmovi, ali u novije vrijeme pojam industrije više ne predstavlja istu stvar, odnosno klasične tvornice nestaju, a otvara se prostor razvoju modernijih i inovativnih industrija, onima iz područja kulturne i kreativne industrije. U procesu urbanizacije također se pojavljuje problem prepoznavanja i očuvanja sve češće ugrožene kulturne baštine, kako materijalne tako i nematerijalne. Kako bi se identitet i kultura lokalne zajednice očuvala potrebno je stoga sustavno raditi na očuvanju i revitalizaciji kulturne baštine kako ona ne bi postala žrtva divlje urbanizacije i pritom nestala, a upravo kulturna i kreativna industrija kreira put prema razvoju, ali i očuvanju kulturne baštine Slavonije i Baranje. Pojam tradicionalne, odnosno klasične industrije ne mora nužno nestati prilikom kreiranja i razvoja kulture i kreativne industrije, industrijska kulturna baština svojom prenamjenom ima priliku biti podsjetnik na nekadašnju slavu, ali i svakodnevna inspiracija novim poduzetnicima, ali i drugim građanima kako za uspjeh nije dovoljna samo prolazna slava i trenutačni uspjeh, već da se ključ uspjeha krije iza svakodnevne prilagodbe novijim gospodarskim trendovima. Projekti revitalizacije svih vrsta kulturne baštine moraju biti prioritet lokalne samouprave, ali i čitave države s obzirom da se radi o veoma atraktivnim, ali ujedno i zahtjevnim i iznimno skupim projektima, ali koji će zasigurno nakon realizacije još mnogo godina kasnije ubirati plodove svoga rada kako kroz jačanje identiteta naroda, ali i kroz sve brže rastući kulturni turizam. Nažalost važnost očuvanja kulturne baštine je i dalje na veoma niskim razinama te se kroz edukacije, projekte i manifestacije mora obrazovati širi krug ljudi kako bi se potencijal razvoja sektora kulture zaista osjetio.The industry has become synonymous with Slavonia and Baranja over time, so it is not surprising that the concepts have always been closely linked, but more recently the term industry no longer represents the same thing. The classic factories are disappearing and it opens up space for the development of more modern and innovative industries, more precisely for those in the cultural and creative industries. The problem of recognizing and preserving increasingly endangered cultural heritage, both tangible and intangible is also emerging in the process of urbanization. In order to preserve the identity and culture of the local community, it is therefore necessary to work systematically to preserve and revitalize the cultural heritage so that it does not fall prey to wild urbanization and thus disappears, and it is the cultural and creative industry that is creating the path to the development and preservation of the cultural heritage of Slavonia and Baranja. The notion of traditional or classical industry does not necessarily disappear when creating and developing culture and creative industries. Industrial cultural heritage with its transformation has the opportunity to be a reminder of its former glory, but also an everyday inspiration to new entrepreneurs, as well as to other citizens, that not only a previous fame is enough for success, but rather the key to success lies behind the daily adjustment to recent economic trends. Revitalization projects of all kinds of cultural heritage must be a priority of local self-government, as well as of the entire state, since these are very attractive, but also demanding and extremely expensive projects, but which will certainly after realization many years later, reap the benefits of their work through strengthening the identity of the people, but also through the rapidly growing cultural tourism. Unfortunately, the importance of preserving cultural heritage is still at a very low level, and through education, projects and events, a wider circle of people needs to be educated in order to truly feel the potential of developing the cultural sector