STRATEGIJA ONLINE MARKETINŠKOG NASTUPA I MJERENJE UČINKOVITOSTI

Temeljni cilj ovog Završnog rada je detaljno analiziranje i upoznavanje s procesom kreiranja strategije online marketinškog nastupa te izrada same strategije za vlastiti modni blog. Ideja je bila odabrati najbolje internet marketinške aktivnosti za promociju bloga, s njima se upoznati u teoretskom dijelu rada te u praktičnom dijelu postaviti ciljeve i detaljno razraditi strategiju. Radi tematike bloga, fokus oglašavanja bio je na društvenim mrežama. Pošto blog nije profitabilan u financijskom smislu, u strategiju nisu bili uključeni alati koji iziskuju veći novčani budžet. Krajnji cilj je bio povećanje broja posjetitelja, što dovodi do ostvarivanja željenih blogerskih suradnji. Mjerenjem učinkovitosti pomoću Google Analytics alata donesen je zaključak da je strategija bila uspješna te su postavljeni ciljevi ostvareni.The main goal of this Final paper is detailed analysis and familiarizing with the online marketing performance creation process and nevertheless the formation of strategy for personal fashion blog. The idea was to choose the best online marketing activities for the blog promotion, get to know them in the theoretical part of the work and in the practical part on the other hand set up the goals and elaborate the strategy in details. Due to the blog's main theme, the advertising focus was on the social networks. As the blog is not profitable in financial context, the strategy did not include tools that are in need of great financial budget. The eventual goal was to increase the visitors number, which leads to fulfillment of collaboration with other bloggers. Measuring of effectiveness by Google Analytics tool lead to conclusion that the strategy was successful and the goals that had been set, were fulfilled