Valorization of manifestations and festivals as tourist attractions

Manifestacije obuhvaćaju posebne ritualne, predstave, proslave, prezentacije kojima čovjek ili društvo obilježava poseban događaj kako bi postigli sjećanje na njega. Manifestacije nisu osnovane zbog turizma, ali turizam utječe na njihov postanak, razvoj, vrijeme održavanja te kvalitetu. Snažan su pokretač turističkog fenomena i imaju specijalno mjesto u marketinškim i razvojnim planovima mnogih destinacija. Industrija manifestacija sve rapidno razvija, toliko da se probudila potreba njezinih znanstvenih proučavanja. Znanstvenici se sve više zanimaju za proučavanje učinaka koje nastaje pod okriljem manifestacija. Postoje mnoge definicije festivala, a najviše se koristi ona koja ih definira kao javne, tematske proslave koje se događaju jednom, rijetko ili na godišnjoj razini koji ljudima predstavljaju priliku za društveno i kulturno iskustvo te razonodu izvan svakodnevnog iskustva i rutine. Turizam festivala postaje sve razvijeniji, a time i traženiji oblik selektivnog turizma. Imajući u obzir da su današnji turisti sve zahtjevniji i žude za novim i jedinstvenim doživljajima, turizam festivala nastoji zadovoljiti sve potrebe tzv. novog turista. Turizam festivala posjeduje tu moć da svojim korisnicima pruži više od „sunca i mora“ već nešto autohtono. Sve većom popularnošću manifestacija i festivala paralelno dolazi i do njihove znatne valorizacije kao turističkih atrakcija čime postaju važan segment turističke ponude svake destinacije te time osiguravaju kvalitetnu budućnost turizma.Manifestations include special rituals, performances, celebrations, presentations by which a person or society commemorates a special event to achieve the memory of it. Events are not established because of tourism, but tourism affects their origin, development, time of maintenance and quality. They are a strong driver of the tourism phenomenon and have a special place in the marketing and development plans of many destinations. The manifestation industry is developing rapidly, so much so that the need for its scientific studies is awakened. Scientists are increasingly interested in studying the effects that occur under the auspices of manifestations. There are many definitions of the festival, the most used one defines them as public, thematic celebrations that happen once, rarely or annually, which present people with an opportunity for social and cultural experience and entertainment beyond everyday experience and routine. Festival tourism is becoming a more and more sought form of selective tourism. Considering that today's tourists are increasingly demanding and crave new and unique experiences, the tourism of the festival tries to meet all the needs of the so-called new tourist. The tourism of the festival possesses the power of providing its users more than "sun and sea" but something autochthonus. With the increasing popularity of manifestations and festivals, their significant valorization as tourist attractions is coming together, thus becoming an important segment of the tourist offer of each destination and ensuring a quality future for tourism