media monitoring services in the web environment

U radu je ponuđen kratki pregled nastanka i razvoja medija s posebnim naglaskom na sustavima za praćenje medija u web okruženju, a sam cilj rada je analiza usluga i alata za takve sustave. S obzirom da se u zadnjih pedeset godina tehnologija brzo razvijala, strelovito su se razvili i digitalni mediji. Ovaj rad donosi usporedbu razvoja tehnologija s razvojem masovnih medija, te njihov međusobni odnos kada je u pitanju praćenje tih istih medija u digitalnom obliku. Nadalje, svrha ovog rada je prikazati i usporediti sustave za praćenje medija, te uputiti u funkcionalnosti pojedinih sustava. Pojavom novih medija razvila se potreba za praćenjem istih. To je organizacijama i fizičkim osobama omogućeno pojavom usluga i alata za praćenje medija u web okruženju, čemu je ovaj rad i posvećen.The paper provides a brief overview of the development and development of the media with a particular emphasis on media monitoring systems in the web environment, and the aim of the paper is to analyze the services and tools for such systems. Since technology has been developing fast in the last fifty years, digital media have been developing strikingly. This paper provides a comparison of the development of mass media development technologies and their mutual relationship when it comes to monitoring these same media in digital form. Furthermore, the purpose of this paper is to show and compare media monitoring systems and to refer to the functionality of particular systems. With the emergence of new media, the need for monitoring them has evolved. This is enabled by organizations and individuals through the emergence of media services and media monitoring tools in the web environment, which is devoted to this work