Game Theory in Function of Competitive Advantages Achieving

Ovaj rad definira pojam teorije igara te njenu osnovnu ideju, kao i njen razvoj kroz povijest. Također, navodi se klasifikacija igara u teoriji te opis određenih igara. Najpoznatija igra, i najviše opisana, je zatvorenikova dilema. Kroz igre dan je uvid u koncepte ravnoteže. Bitan pojam je Nashova ravnoteža koja predstavlja ravnotežu prema najboljem izboru za oba igrača. Smislio ju je nobelovac John Nash te je opisana u filmu Beautiful Mind, snimljenom po poznatom nobelovcu. Kao glavni dio predstavljena je primjena teorije igara u praksi. Točnije, u poslovanju i donošenju bitnih odluka kako bi se osigurala konkurentska prednost. Prikazana je i na primjeru monopola, duopola i oligopola. Kao primjer iz prakse, opisano je rivalstvo Applea i Samsunga, dvije velike i značajne tvrtke koje se natječu na tržištu elektronike. Dan je uvid u njihovo poslovanje te korištenje zatvorenikove dileme kod donošenja odluka. Odluke su se odnosile na pokretanje međusobne tužbe ili odustajanja od iste. Također, dan je i primjer iz literature o odluci izlaska na tržište sa smartphoneom srednjeg ili velikog ekrana. Prije samog zaključka opisane su prednosti i nedostaci teorije igara, zbog kojih ona nije mnogo zastupljena u praksi.This paper will define the concept of game theory and its basic idea, as well as its development through history. Also, the classification of games and some games will be described. The most famous game, and most described, is the prisoner's dilemma. Through the game you will be introduced to the equilibrium concepts. The key term is Nash's equilibrium, which represents the balance of the best choice for both players. It was designed by Nobel Prize winner John Nash and described in the movie Beautiful Mind, filmed by the famous Nobel Prize winner. The main part will be the application of game theory in practice. Specifically, in business and making important business decisions to achieve competitive advantages. It is also shown in the example of monopoly, duopoly and oligopoly. As an example of game theory in practice was taken the rivalry between Apple and Samsung, two major and significant companies competing in the electronics market. Also, given is insight into their business and the use of prisoner's dilemma in deciding. The decisions are related to the initiation or dismissal of each other. Also, there is an example from the literacy issue on the market with a medium or large screen smartphone. Before the conclusion, there are some advantages and shortcomings of the game theory, for which is not well represented in practice