Relationship between a host and a tourist based on the effective communication

Turizam je skup odnosa i pojava koje proizlaze iz putovanja i boravka posjetitelja u nekom mjestu ako pritom ne zasnivaju stalno prebivalište i takav boravak nije vezan uz nekakvu poslovnu aktivnost. Poslovanje subjekata na tržištu danas je nezamislivo bez odgovarajućeg marketinga koji prati to poduzeće, odnosno njegovu ponudu. Marketing kreira ponudu prema potražnji te uvažava potrebe i želje potrošača i prilagođava im se. Povezanost ponude s tržištem i potrošačima ne bi postojala da nije komunikacije. Komunikacija je ključ i bit svega. Dobra komunikacija između domaćina i turista je to što turizam čini uspješnim. Turizam je danas masovna pojava i perspektivna djelatnost koja se stalno treba razvijati i uključivati brojne elemente i djelatnosti koje pridonose stvaranju profita.Host and tourist relationship based on effective communication Tourism is a set of relationships and occurrences that arise from travel and/or stay of a visitor in a certain place where they are not based permanently and if such stay is not related to a business activity. Entrepreneurship on the market today is impossible to imagine without the appropriate marketing that accompanies it, and its offer. Marketing creates a bid according to demand, while taking into consideration the needs and desires of consumers and adjusting them. The connection of the supply with the market and consumers would not exist if there was no communication which is the key element, as well as the good communication between the hosts and tourists which makes tourism successful. Tourism today is a mass phenomenon and a promising activity that requires constant development and include numerous elements and activities which contribute to the creation of profits