The role of public relations in creating the image of celebrities

Tema ovog završnog rada bavi se tematikom uloge odnosa s javnošću u kreiranju imidža poznatih osoba. Rad se temelji na teorijskim saznanjima iz područja odnosa s javnošću koja su potkrijepljena praktičnim primjerima na primjeru dvije osobe s političke scene i dvije osobe s glazbene scene. Sukladno tome u ovom završnom radu istaknut je teorijski okvir odnosna s javnošću i njezinih najvažnijih sastavnica, a isto tako je istaknuto i teorijsko poimanje identiteta i imidža. U radu se došlo do zaključka kako uloga odnosa s javnošću u kreiranju imidža poznatih osoba ima važnu ulogu. Naime, u današnje vrijeme velik broj poznatih osoba uz sebe ima vlastite PR menadžera koji brinu o njihovom izgledu u javnosti te se prema njoj obraćaju. Zanimljivost je kako PR menadžeri poznatim osobama preporučuju način odijevanja, način ponašanja, pišu im govore s kojima nastupaju u javnosti, brinu o njihovoj popularnosti na različite načine itd.The theme of this final work deals with the topic of public relations in creation of image of famous people. The work is based on theoretical knowledge from the field of public relations, which are supported with practical examples on the example of two persons from political scene and from two people from music scene. In accordance with that, in this final work, it was highlighted theoretical framework of public relations and its most important components, and also its highlighted and theoretical knowledge of identity and image. In this final work,conclusion is, that role of public relations in creation of image of famouse people has a very important role. Namely, this days a large number of famouse people has by their side a group of their own PR managers, who are taking care of their image in public,and they turn to it. It's interesting, how PR managers recommend them how to dress, how to behave, they write a speaks to them, take care of their populartiy on many ways etc