Analysis of the competitiveness of the hotel industry in Republic of Croatia with special reference on luxury hotels

Za turizam kao stratešku aktivnost u Republici Hrvatskoj, možemo reći da pretstavlja značajan pokretač ulaganja i generator rasta nacionalnoga gospodarstva. U Republici Hrvatskoj zaslužan je za stvaranje 9% svjetskog BDP-a, 6% svjetskog izvoza i svako jedanaesto radno mjesto. Hotelijerstvo se danas može nazvati hotelska industrija prvenstveno zbog svog velikog obima poslovanja te snažnog utjecaja na gospodarstvo zemlje. Hotel je osnovni reprezentant hotelske industrije čiji je zadatak osigurati gostima efikasne i korisne usluge i ugodan boravak, a sam hotel je objekt u kojemu se pružaju usluge smještaja i ostale usluge. Gosti koji posjećuju hotel očekuju i zahtijevaju gostoljubivu i kvalitetnu uslugu te druge različite ugodnosti za ljepši boravak, a zadatak menadžmenta hotela je osigurati upravo ono što gost zahtijeva radi njihove dobrobiti, ali i profitabilnosti samog hotela. U suvremenom hotelijerstvu pojavljuje se nekoliko vrsta hotela s obzirom na ponudu, razvrstavaju se prema različitim kriterijima, a jedan od kriterija je veličina kapaciteta koja ima utjecaj na unutarnju organizaciju. Svrha i cilj ovoga rada je analizirati hotelsku industriju u RH i njenu konkurentnost te je usporediti s drugim zemljama EU, a pri tome posebno obraditi hotelske lance.In Republic of Croatia tourism is marked as main strategic activity, significant driver of investments and active generator of national economic development. Tourism in Croatia is main reason for nine percent (9%) of total worlds GDP, for six percent (6%) of total worldwide exports and for every eleventh employed person worldwide. Hospitality, as a main touristic costumer service, cause of its enormous business scope and great impact on certain country economic-growths, is most commonly called hospitality industry. The main representative of hospitality industry in catering offer is hotel, therefore catering facility in which are offered accommodation and other services on specific, hospitality manner. Hotel is an environment, with meaning to provide its guests useful and efficient services and a pleasant stay. Hotel guests expect hospitality and various benefits that hotels management must provide for their welfare, but also for the profitability of the hotel. Hotels are usually classified according to various criteria, and one of them is the size of accommodations capacity, which has an impact on the internal organization of the hotel. Regarding the most dominant offer in hotel, in the modern hotel industry appears some typical hotel types. The main purpose and aim of this thesis is to analyze the hotel industry in Croatia and its competitiveness, as well to compare it with other European Union countries, especially to analyze the part that is related to hotel chains