Development of Cruise Tourism in Croatia with Special Reference to the Marketing System and Market Trends

Cruising turizam jedan je od novijih oblika turizma koji predstavlja pokretne destinacije luksuznim brodovima, tj. krstarenje brodovima različitog vremenskog trajanja kružnih putovanja i sadržaja radi zabave i odmora. Općim rastom ponude kapaciteta i izgradnjom sve većih brodova za krstarenje dolazi do smanjenja cijena u određenim segmentima ponude, što znači da krstarenja postaju dostupna sve širem broju potencijalnih korisnika. Cilj istraživanja ovog rada jest istražiti modele razvoja cruising turizma, upoznati se s marketingom cruising turizma, tržištem ponude/potražnje, trendovima na tržištu te kreirati optimalan marketing miks cruising turizma. Svrha ovog rada je prikazati sveobuhvatan pristup upravljanja u cruising industriji i jačanje ponude/potražnje pomorskih krstarenja na turističkom tržištu.Cruise tourism is one of the recent forms of tourism which represent moving destinations with luxury boats, in fact, cruising of different time period and content for fun and relaxation. With general growth of supply capacity and construction the larger cruise ships comes to price reductions in certain segments of the offer, which means that cruises are becoming available all the broader number of potential users. The goal of the research of this paper is to explore development models cruising tourism, become familiar with marketing in cruising tourism, supply / demand, market trends and create an optimal marketing mix in cruising tourism. The purpose of the study is to show a comprehensive approach to the management of the cruise industry and boost the supply / demand maritime cruise on tourism market