Handbuch Literarische Rhetorik / Texttheorie

Rhetoric, as an art of production, established a philosophically supervised theory focusing on its product long after its early praxis. Designed from the focus of communication, rhetorical text theory treats rhetorical text production as strategic communication. In this forced communication the stadia of speech and their functional parts interact in order to create the intended product. Since rhetoric aims at the telos of persuasion, speech acts play an important role on several levels. In modern “Schreibforschung” (‚research of writing‘), the paradigm of solving problems as problems of communication can be connected to rhetorical text theory. Similiar approaches are provided by rhetorical progymnasmata.(VLID)467070