Visitor motivations, expectations and satisfaction in a rainforest context: Implications for tourism management

This chapter addresses five objectives related to nature-based tourism in the Wet Tropics rainforests of Australia. It aims to: 1 determine the socio-demographic characteristics of visitors to a rainforest site; 2 examine visitor motivations for visiting the site and explore any relationships with socio-demographics; 3 examine visitor expectations of the rainforest; 4 explore visitor satisfaction with the rainforest encounter and examine its relationship with socio-demographics and provision of interpretive information; 5 explain what these results mean for tourism managers