An assessment of the entrepreneurial orientation of a vehicle management and sales company

MBA, North-West University, Potchefstroom Campus, 2015The primary objective of this study was to investigate the entrepreneurial orientation of a vehicle management and sales company. This was done to help design recommendations to establish an entrepreneurial orientation in the company and enhance the personal traits of the company. A vast journey into the body of knowledge about entrepreneurship emerged when the literature review of Chapter 2 resulted in the leaders in the field, internationally and local, gave shape and depth to the study. The empirical study was conducted by distributing a questionnaire to a target population of 120 employees. A total of 41 questionnaires were received and was used to conduct a statistical analysis on. The reliability of the questionnaire was tested by calculating the Cronbach Alpha coefficients for all the variables of entrepreneurial orientation as well as the personal traits. The data was used to calculate the mean and standard deviations of the individual responses for all the variables. The analysis also included the relationship between different demographic information and the variables of the study to test for any significant differences in the means. Conclusions were drawn from the data extracted from the questionnaires and recommendations were made based on the conclusions and the data on the relevant topics identified in the study. An action plan that supports the data, conclusions and recommendations was designed to help the company enhance the entrepreneurial orientation as well as the companies’ entrepreneurial behaviour. The study concludes with measurements of the objectives as well as suggestions for further research on the topic.Master