Analysis of the media image of the methanol poisoning in the Czech media

Background: "Methanol poisoning" case is a sequence of events that began in the autumn of 2012, when a mass series of methanol poisoning occurred throughout the Czech Republic. The case had great coverage by Czech media. The way that the mass media informed about the evolvement of the poisoning cases (health-threatening events with the drug dimension) and how they fulfilled their public role remains to be one of the important problems of contemporary addictology theories. Aims: The primary goals of this paper were both quantitative and subsequently qualitative analysis of the selected time period of methanol poisoning cases (from 3 September 2019 to 5 April 2018 in terms of their interpretation and presentation in national printed Czech media). Sample and Methods: A homogenous sample of 366 articles was analyzed using 33 research variables. The source of news for coding was the Newton media monitoring media database. The collected data were sorted into pivot and association tables and subjected to statistical analysis. Using standard tools (Pearson's chi-squared test), predicted hypotheses about the correlation (dependence) of acquired attributes were confirmed or rejected. Pareto analysis identified the most influential media. Results: The research has answered a number of specific questions: What..