Pesan Moral Dalam Tayangan Dakwah Di Media Sosial YouTube (Analisis Isi pada Video Nussa Official)

This study discusses the message contained in a video that is in the YouTube electronic media. The video, titled Nussa Official, was produced by The Little Giantz by bringing up daily civilized life as a Muslim. In addition to containing elements of animation, Nussa Official also contains messages that researchers categorize into three categorizations namely religious messages, social messages, psychological messages. The research method used is a quantitative approach with a descriptive type and uses content analysis research techniques. The object of this research is the animated video entitled Nussa Official, produced by The Little Giantz by bringing up daily civilized life as a Muslim. In this case, researchers observed and selected 24 episodes to 4 episodes. By appointing two people to be the coder to make the research easier. The results of this study indicate that the categorization of religious moral messages is more dominant and greater with the appearance of frequency 31 times with a percentage of 42.5%. This shows that the animated video of Nussa Rarra proves that every human being when doing something must also be in accordance with the etiquette taught by the Prophet Muhammad, so that later it can have a positive effect on others. The target of Nussa Official's animated video message is the general public with sub-indicators of children and adults. The target of the message content in the animated video is quite universal, so that not only children can consume these shows, but adults can also get positive values ​​in the animated video shows