Effects Of Relationship Management On Sports Consumers: A Research On Private Sports Centers

Researchers and practitioners in all sectors agree that public relations provides a lot of theoretical information about customer satisfaction, trust, commitment, and supportive behaviour, as a strategic element. In this context, in the field of sports management, relationship management practices are important strategic issues that are worth working on, in the context of gaining consumer satisfaction, trust and supportive behavior, and maintaining commitment in sports centers. For this reason, this research is designed to examine the effects of relationship development strategies of people in private sports centers, on the trust, satisfaction, commitment and supportive behavior of sports consumers. For this purpose, the research on private sports centers and their consumers will measure the dimensions of their relationship with the consumers of the private sports centers, and will evaluate the consumers' attitudes to perceptions of public relations