Information Needs and Seeking Behavior of Rice Farmers: A Case Study at Cengkong Village, Karawang Regency, West Java Province, Indonesia

This study discusses about information needs and information seeking behavior of farmers in Cengkong Village, Karawang, West Java, Indonesia. The purposes of this study are to identify information needs and information seeking behavior of farmers in Cengkong Village. This research uses a qualitative approach with a case study method. The results show that the farmers in Cengkong Village able to identify and to express their information needs regarding to their activity. There are two kind of information needs: agricultural and non agricultural information needs. The result also shows that there are four type of information-seeking behaviors of farmers, including passive attention, passive search, active search, and ongoing search