Consumer knowledge and perceptions of milk fat in Denmark, the United Kingdom, and the United States

This study examined the relationship between consumers’ country of origin [Denmark (DK), the United Kingdom (UK) and the United States (US)] on their knowledge and perceptions towards milk fat. Adult participants answered a web-based survey (SurveyXact) and data was collected online from Dec 2018 to Apr 2019, in DK, the UK, and the US. A total of 694 participants completed the online survey. Most respondents were between 18-39 years old, female, high educated and employed. Most UK respondents consumed milk daily (73%), whereas in DK (56%) and the US (46%) this was significantly lower (P <0.001). Whole milk and semi-skimmed milk is consumed less (P = 0.006) by respondents in DK (20% and 36% respectively) compared to the UK (50% and 49% respectively) and the US (47% and 50% respectively). DK respondents (53%) consumed more (P <0.001) skimmed milk than in the UK (16%) and the US (19%). Concern about milk fat was higher (P