Marketing plan of club triatlón Castellón

Treball Final de Grau en Administració d'Empreses. Codi: AE1049. Curs 2018-2019Club Triatlón Castellón is currently one of the largest clubs in the province of Castellón, with more than 145 adult members and a newly opened school. In spite of its short life as a club, it has known how to enter the triathlon sector and has known how to carry out all the steps that this entails. If we look at the economic environment, the economic crisis has not drastically affected the club, but technological advances and consumer habits of members are changing progressively, due to the new ideas and new initiatives that are emerging. In addition, competition in this sector is growing considerably in many autonomous communities, mainly in Valencia, Catalonia, Madrid and Andalusia, and if we focus on our city, Castellón currently has more than 25 triathlon clubs. Therefore, with this marketing plan we will try to give a series of proposals and recommendations so that the club can adapt in the best possible way in the sports sector, offering the best services, in order to meet the expectations of its current customers and future customers. In the marketing plan, an internal research has been carried out in which we have studied the opinions of the members in terms of management, schedules, training, services, prices and level of satisfaction. Once the market research has been carried out, several action programs have been carried out, where some of the main objectives are to increase our visibility through social networks and create a new service. Finally, the action plans have been quantified in the budget and a timetable has been drawn up timing the implementation of each action, where it will subsequently be controlled by means of proposals that we have recommended