Comunicación Política-HU31-201802

Description:Communication and politics. Two words or two social phenomena naturally linked to modern societies. Every day in front of us the people we define as ¿politicians¿ use the diverse channels of communication social media or those alternative mediums to broadcasts their messages. At the same time the media becomes involved either openly or subtly ¿politics¿ taking positions interpretations or even silencing in a very evident way. The course seeks to explore the above mentioned with a dynamic approach specifying where it originates how it maintains and how it develops. Our objective will be to learn to observe and understand how different forms of communications are used to transmit ideologies information promises appearances rumors and everything related to the political life. Because of this our attention will be especially focused on images and discourses. Likewise students will study different strategies of political marketing and analyze their impact on the media. We will work with the understanding that the work of politics is not uniquely exclusive to politicians but it also involved citizens civil society as well as national and international institutions. Purpose:This course intended for the bachelor¿s degrees in Communication & Journalism and Communication & Corporate Image has a theoretical approach for students in their VIII cycle. It seeks to develop the general competencies of Citizenship Critical thinking and that of Analysis and interpretation of reality