Add to ORKGIn an attempt to promote the mass consumption of environmentally friendly products in Malaysia, this study presents an investigation of the effects of several selected factors upon willingness to pay and purchase behavior of environmental-friendly products. This study employed a cross-sectional design, in which quantitative data were gathered from a total of 380 low-income household heads from 38 coastal districts in Peninsular Malaysia. The outcomes of this study revealed the positively significant effects of eco-literacy and environmental concern upon attitudes towards environmental-friendly products; normative beliefs and perceived behavioral control on willingness to pay for environmental-friendly products; as well as willingness to ...
Food labeling is an important aspect of food law that provides consumers with information about food...
The quality of life of the present and future generations very much depends on the protection and pr...
The purpose of this study is to identify the key factors influencing green product’s purchase intent...
In an attempt to promote the mass consumption of environmentally friendly products in Malaysia, this...
This research has been conducted to investigate consumers’ willingness to pay for environmental good...
Attitude towards environmental issue is beginning to attract a lot of consumers in Malaysia. However...
Nowadays Malaysian governments and other related non-government organizations are moving towards enc...
In order to address the issues of climate change through wise management of resources and environmen...
The green issue is being debated by communities throughout the world. Environmental issues such as a...
Rapid economic developments have led to the excessive consumption of environmental resources. Consum...
Rapid economic developments have led to the excessive consumption of environmental resources. Consum...
Consumers are expected to demand and would be willing to pay a price premium for environment-friendl...
Consumers’ consumptions are the major component for the economy of a country. The main purpose of ...
The movement of going green is getting more popular since consumers are increasingly aware about env...
Today, the rapid development of technology has caused both positive and negative effects and environ...
Food labeling is an important aspect of food law that provides consumers with information about food...
The quality of life of the present and future generations very much depends on the protection and pr...
The purpose of this study is to identify the key factors influencing green product’s purchase intent...
In an attempt to promote the mass consumption of environmentally friendly products in Malaysia, this...
This research has been conducted to investigate consumers’ willingness to pay for environmental good...
Attitude towards environmental issue is beginning to attract a lot of consumers in Malaysia. However...
Nowadays Malaysian governments and other related non-government organizations are moving towards enc...
In order to address the issues of climate change through wise management of resources and environmen...
The green issue is being debated by communities throughout the world. Environmental issues such as a...
Rapid economic developments have led to the excessive consumption of environmental resources. Consum...
Rapid economic developments have led to the excessive consumption of environmental resources. Consum...
Consumers are expected to demand and would be willing to pay a price premium for environment-friendl...
Consumers’ consumptions are the major component for the economy of a country. The main purpose of ...
The movement of going green is getting more popular since consumers are increasingly aware about env...
Today, the rapid development of technology has caused both positive and negative effects and environ...
Food labeling is an important aspect of food law that provides consumers with information about food...
The quality of life of the present and future generations very much depends on the protection and pr...
The purpose of this study is to identify the key factors influencing green product’s purchase intent...