Add to ORKGIt is a well-known fact that commercial names play a dramatic role in attracting new audience. The article investigates two trends in contemporary Russian naming: using lexis with ethnocultural semantic components (e.g. exotic vocabulary, precedent phenomena, and national onomastic elements) and applying creative linguistic techniques. The sphere of commercial naming is characterized by increased linguistic creativity determined by pragmatic reasons. Commercial names appear as a result of this extraordinary linguistic creativity
The article examines naming as one of the key elements of brand management, its role, and its meanin...
Brand names are analyzed as special pragmatic verbal signs which have lexical meanings, as they are ...
<p>The article features the results of the linguocreative activity on coining trademarks and service...
It is a well-known fact that commercial names play a dramatic role in attracting new audience. The ...
It is well known that a commercial name often plays a dramatic role in attracting new audience. The ...
The article focuses on the marketing potential of commercial names involved in the clientoriented co...
The name of a company or a brand is the key element to a successful business. A good name is able to...
This article covers the topic of the description of translation strategies of onomatopoetic componen...
Names have been given to commercial actors and products for centuries, as well as to activities trad...
Our ability to function in today’s social and economic world is mightily affected by our language sk...
The article discusses the problem of place, role, meaning and functions of proper names in post-mod...
In this dissertation, we investigated linguistic and cultural aspects of brand name nouns based on a...
This article deals with theories of the linguistic imagination on brand names. The models of the lin...
© Medwell Journals, 2016.The study is devoted to the study of the main word building ways that are u...
In this article, we have tried to describe the process and mechanism of the nomination of brand name...
The article examines naming as one of the key elements of brand management, its role, and its meanin...
Brand names are analyzed as special pragmatic verbal signs which have lexical meanings, as they are ...
<p>The article features the results of the linguocreative activity on coining trademarks and service...
It is a well-known fact that commercial names play a dramatic role in attracting new audience. The ...
It is well known that a commercial name often plays a dramatic role in attracting new audience. The ...
The article focuses on the marketing potential of commercial names involved in the clientoriented co...
The name of a company or a brand is the key element to a successful business. A good name is able to...
This article covers the topic of the description of translation strategies of onomatopoetic componen...
Names have been given to commercial actors and products for centuries, as well as to activities trad...
Our ability to function in today’s social and economic world is mightily affected by our language sk...
The article discusses the problem of place, role, meaning and functions of proper names in post-mod...
In this dissertation, we investigated linguistic and cultural aspects of brand name nouns based on a...
This article deals with theories of the linguistic imagination on brand names. The models of the lin...
© Medwell Journals, 2016.The study is devoted to the study of the main word building ways that are u...
In this article, we have tried to describe the process and mechanism of the nomination of brand name...
The article examines naming as one of the key elements of brand management, its role, and its meanin...
Brand names are analyzed as special pragmatic verbal signs which have lexical meanings, as they are ...
<p>The article features the results of the linguocreative activity on coining trademarks and service...