Creating a promotional video for printing company Baltazar

Živimo u svijetu u kojemu smo sa svih strana okruženi novim informacijama. Hodamo li cestom, čitamo novine, gledamo li televiziju ili pak pretražujemo Internet, sigurno ćemo naići na nekoliko reklama. Kako se istaknut u moru svih tih reklama i objava predstavlja veliki izazov za današnje oglašivače. Budući da većina ljudi preferira vizualni tip učenja i da je 90% informacija koje su nam prenesene u mozak vizualne, videospot izrađen pokretnom grafikom jedan je od najbolji načina privlačenja pažnje na društvenim medijima i ostalim oglašavačima platformama. U suradnji s tiskarom Baltazar i studenticom Leom Carek nastao je promotivni videospot čiji će proces stvaranja biti opisan u ovome završnom radu. Od početne ideje, stvaranja samih ilustracija, njihovo animiranje i na kraju montiranje, kroz sve ove faze biti će potrebno zadovoljiti kriterije klijenta, ali i same preduvjete kvalitetnog videospota. Jesu li ti preduvjeti zadovoljeni otkrit će nam završna analiza na temelju ankete ispunjenog od strane ciljane skupine.We live in a world where we are surrounded by new information from all sides. Whether we are walking the streets, reading the newspapers, watching TV, or browsing the Internet, we are sure to come across some ads. Being noticed in the sea of all these advertisements and posts is a big challenge for today's advertisers. Considering that majority of people prefer visual type of learning and that 90% of the information that is conveyed to our brains is visual, motion graphics is the best way to gain attention on social media and other advertisers' platforms. In collaboration with the printing company Baltazar and student Lea Carek, a promotional video was created and the creation process will be described in this final paper. From the initial idea, the creation of the illustrations themselves, their animation and finally the editing, through all these stages, it will be necessary to satisfy the client's criteria, as well as the preconditions for a quality video. Whether these prerequisites are met will reveal to us the final analysis based on a questionnaire completed by the target group