Creativity - psychological aspect of a successful business

Kreativnost, kritičko mišljenje i rješavanja problema su vještine 21. stoljeća koje se traže u eri informacija, na modernom tržištu rada i globalnom društvu. Kad se nešto naziva vještina, to već puno govori samo za sebe, a za razvoj tih bitnih vještina potrebno je uložiti određeno vrijeme i trud. U provedenom sekundarnom istraživanju cilj je bio dokučiti odgovore na sljedeća pitanja: ima li kreativnost doista utjecaj na uspješnost poslovanja i može li se na kreativnost utjecati odnosno može li se upravljati kreativnošću. U ovom radu, kao primjer poslovne priče uzima se Walt Disney i njegov put u uspješnom razvoju karijere. Rezultat istraživanja su dvije potvrđene hipoteze koje kažu da je kreativnost od izuzetnog značaja za uspjeh u poslovanju na suvremenom konkurentnom tržištu te da je kreativnost karakteristika na koju je moguće utjecati i njome upravljati.Creativity, critical thinking and problem solving are the 21st century skills that are sought in different information, on the modern labor market and on global society. When something is called a skill, it speaks a lot for itself, and for the development of these essential skills it is necessary to invest a certain amount of time and effort. In the secondary research conducted, the aim was to find answers to the following questions: does creativity really have an impact on business success, and can creativity be influenced or managed creatively. In this research, Walt Disney and his way to successful career development are taken as an example of a business story. The result of the research is two confirmed hypotheses that say creativity is of utmost importance for success in business in a modern competitive market and that creativity is a characteristic to which it is possible to influence and manage it