Marketing plan for promotion of hospitality digitalization platform

Cilj ovog rada je prije svega teorijski približiti i objasniti pojmove marketinga, reklamne kampanje, te način provedbe iste kroz više medijskih kanala. Kampanja je usmjerena na promociju mrežne platforme „Resio“ čiji glavni cilj je digitalizacija ugostiteljstva. Resio je platforma čija je zadaća digitalizirati sustave rezervacija u većim noćnim klubovima te restoranima. U današnje vrijeme postoji velika kultura izlaženja u svim dobnim skupinama te su takvi izlasci uglavnom unaprijed planirani i u većim društvenim skupinama. Gost bi pomoću platforme odabrao željeno mjesto tj. stol u ugostiteljskom objektu uz određivanje datuma i broja ljudi na događanju. Zatim gost dobiva e – mail sa rednim brojem rezervacije, koju automatski prima i ugostitelj, te prilikom ulaska u objekat djelatniku pokazuje broj te ga se zatim smješta za njegovo mjesto. Cilj je izbjegavanje gužvi kod samih gostiju te lakša organizacija poslovanja kod ugostitelja. Pristup samoj kampanji će biti strogo edukacijski te sadržajno prilagođen za različite dobne skupine. Također, želim pokazati mogućnost utjecaja proizvoda na stvaranje skroz novog tržišta unutar postojeće industrije te promjenu jedne od sfera svakodnevnog života.The main goal off this thesis is to theoretically explain terms such as marketing, marketing campaigns and how to conduct such campaigns through various media channels. Campaigns main task is to promote an online reservation platform called „Resio“ whose main task is to digitalize hospitality industry. Resio is a platform which is supposed to digitalize reservation systems in big night clubs and resturants. Nowadays the culture of going out is present in all age groups and usually these kind of events are planned upfront regarding the venue and the number of people participating in such. The guest who is using the platform would have the possibility to pick out the date, the venue and the table he preferes. Also, he would get an e – mail, same as the staff, with his reservation number which will be shown to the host/hostess at the venue, and then the group would be seated at their table. The platforms objective is to reduce crowds for the guests, and to easier manage reservations for the staff. Approach to the campaign would be strictly educational and it would offer different content for each age group. As well, I would like to show the possibility of creating a whole new market inside an existing industry, such as hospitality, and how to change everday habits with the same product