Case study of social responsibility of the Museum of the City of Koprivnica

Cilj ovog diplomskog rada jest pomoću tehnika studije slučaja i dubinskog intervjua analizirati društveno odgovorno poslovanje Muzeja grada Koprivnice. Kroz šest područja koje objedinjuju društveno odgovorno poslovanje neke tvrtke provjerit će se u kojim područjima institucija Muzeja grada Koprivnice radi po normama, a kod kojih područja mora uložiti više u organizaciju. Provest će se i intervju s ravnateljem Muzeja grada Koprivnice, Robertom Čiminom, dipl. arheologom/višim kustosom te s nekoliko zaposlenika kako bi se dobio bolji uvid u područja koja nisu u potpunosti prezentirana u „Izvještaju o radu“ koji je dobiven na zahtjev ili će koristiti kao usporedba za detaljnu analizu. Analiza će se provesti za godine 2016.,2017., 2018. Istraživanje u ovom radu je pokazalo kako se institucija Muzeja grada Koprivnice vodi prema normama društveno odgovornog poslovanja. Uočavaju se manji nedostaci u nekim područjima DOP-a , ali s obzirom kako je to organizacija s brojnim lokalitetima koje imaju pod nadležnosti može se zaključiti kako djeluju u skladu s DOP-om koliko je u njihovoj mogućnosti. Posebno se zamjećuje njihova aktivnost u društvenoj zajednici koja može poslužiti kao dobar primjer sličnim institucijama.The aim of this graduate thesis is to analyze socially responsible business operations of The Museum of city of Koprivnica using Case Study Techniques and Deep Interview. Through six areas that combine the socially responsible business of a company, it will be checked in which areas The Museum of city of Koprivnica works according to the norms and in which areas it must invest more in the organization. An interview with the head of Koprivnica Museum, Robert Čimin, dipl. archeologist / senior curator and several employees will be conducted to get a better insight into areas not fully presented in the "Work Report" obtained on request or it will be used as a comparison for a detailed analysis. The analysis will be conducted for the years 2016, 2017, 2018. The research in this paper has shown that the institution of The Museum of city of Koprivnica leads to the standards of socially responsible business. There are fewer shortcomings in some areas of socially responsible business, but given that this organization with numerous localities that are under their jurisdiction, it can be inferred that they operate in accordance with the socially reponsible business as much as is in theri abilities. Their activity in the social community is particularly remarkable, which can serve as a good example of similar institutions