GENERATIONAL CHANGES IN THE AVAILABILITY AND CONSUMPTION OF WATER

Voda je tvar bez koje nije moguć život, najzastupljenija je u građi svih živih bića pa se može reći da je voda život. U prirodi se nalazi u tri agregatna stajna, temperatura talište joj je 0 ºC, a vrelišta na 100 ºC. Hrvatska je jedna od rijetkih zemalja koja ima značajne rezerve čiste pitke vode, koje su preduvjet ekonomskog razvoja neke zemlje. Opskrba stanovništva vodom je iz regionalnih i lokalnih vodovoda, te iz vlastitih vodoopskrbnih objekata (bunari, cisterne). Krajem 20. i početkom 21. stoljeća može se pratiti, kako na globalnom tržištu tako i kod nas, velike promjene u potrošnji vode a osobito u oblicima konzumiranja vode. Ove promjene bitno su uzrokovane jačanjem moči industrije vode i njenim medijskim utjecajem na stanovništvo osobito mladu generaciju. U radu se pokušalo doći do podataka o nekim navikama mlade generacije ili Z- generacije, koje na Zemlji ima oko 25 % od ukupnog broja stanovnika, prema kojoj se okreću sve industrije pa tako i industrija vode, koristeći razne oblike medija i društvenih mreža u oblikovanju njihovog načina života.Water is a substance without which life is not possible, it is the most represented in the material of all living beings, and it can be said that water is life. In nature, it is located in three aggregate stations, the temperature is 0 ºC and the boiling point is 100 ºC. Croatia is one of the few countries that has significant reserves of clean drinking water, which are a prerequisite for the economic development of a country. The supply of water to the population is made up of regional and local waterworks, as well as from its own water supply facilities (wells, tanks). At the end of the 20th and the beginning of the 21st century, it can be monitored, both in the global market and in our country, major changes in water consumption and especially in forms of water consumption. These changes are largely caused by the strengthening of the power industry's water and its media influence on the population, especially the younger generation. In this paper we tried to find information about some of the habits of the young generation or Z generation, which on Earth has about 25% of the total number of inhabitants, according to which all industries, including the water industry, turn around, using various forms of media and social networks in designing their way of life