Add to ORKGThe purpose of this study was to determine whether and how web advertising differs across countries of diverse cultures (between U.S. and Thailand) in such areas as creative appeal used, the amount and type of information contained, and selected descriptive characteristics that are unique to this relatively new medium
This study examined the degree to which standardized vs. localized approaches to advertising are cur...
Scope and Method of Study: This study compares advertising in India Today to advertising in Time. Al...
Advertising has grown exponentially over the last 10 years. In general, advertising can be defined a...
The globalization of the market place is arguably the most important challenge facing companies. Glo...
The study determined how Thai and U.S. advertisements reflected women\u27s attractiveness. Advertise...
This study is conducted through content analysis to determine the degree of advertising standardizat...
This study is concerned with a comparative content analysis of Asian and U.S. news magazine advertis...
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appe...
This study performs a content analysis of the degree of standardization in print advertisements for ...
Despite the growing trend toward the interactive medium, there would appear to be a lack of compreh...
vi, 111 leaves : ill. ; 31 cm.PolyU Library Call No.: [THS] LG51 .H577M CBS 2006 ChungThe study of c...
Despite the trend toward increased marketing in the electronic medium, there is still a lack of comp...
This research intended to clarify differences in attitudes toward Web advertising between consumers ...
In recent years, Thailand videos advertising is generally known as the leading producer of weep-wort...
This research examined the efficacy of one type of communication strategy, comparative advertising, ...
This study examined the degree to which standardized vs. localized approaches to advertising are cur...
Scope and Method of Study: This study compares advertising in India Today to advertising in Time. Al...
Advertising has grown exponentially over the last 10 years. In general, advertising can be defined a...
The globalization of the market place is arguably the most important challenge facing companies. Glo...
The study determined how Thai and U.S. advertisements reflected women\u27s attractiveness. Advertise...
This study is conducted through content analysis to determine the degree of advertising standardizat...
This study is concerned with a comparative content analysis of Asian and U.S. news magazine advertis...
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appe...
This study performs a content analysis of the degree of standardization in print advertisements for ...
Despite the growing trend toward the interactive medium, there would appear to be a lack of compreh...
vi, 111 leaves : ill. ; 31 cm.PolyU Library Call No.: [THS] LG51 .H577M CBS 2006 ChungThe study of c...
Despite the trend toward increased marketing in the electronic medium, there is still a lack of comp...
This research intended to clarify differences in attitudes toward Web advertising between consumers ...
In recent years, Thailand videos advertising is generally known as the leading producer of weep-wort...
This research examined the efficacy of one type of communication strategy, comparative advertising, ...
This study examined the degree to which standardized vs. localized approaches to advertising are cur...
Scope and Method of Study: This study compares advertising in India Today to advertising in Time. Al...
Advertising has grown exponentially over the last 10 years. In general, advertising can be defined a...