Digital culture for optimization

Humanity proceeds along the path of hybridization with the technological tool. The centre of gravity of the creative process moves within the computational man-tool ecosystem, with capital consequences: the instrument, like an “organ”, guides our way of thinking, designing, and planning. In this context two aspects of the process of architectural design will be explored in this chapter which requires more consideration from a methodological perspective: design optimization and architectural simulation. The optimization stage is related to the process of realizing the objective of architecture, inherently prescribing the outcome. Representation and simulation, on the other hand, are important as a tie between the concept (or an idea of the architect) and the materialization of that concept, that is, a link between the sensory and non-sensory. Both aspects are important but highlight a different side of the process