Add to ORKGReaders are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book
This is the FIRST of TWO linked articles on consumer behavioural analysis. Cognitive theories have d...
Includes bibliographical references and indexes.Book Fair 2013.xxiv, 493, [151] p. :Ideal for market...
What makes people choose the products they buy? Is it advertising, sales promotions, attractive pack...
Consumer behaviour is more than buying things; it also embraces the study of how having (or not havi...
Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text...
Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text...
No time in the history, consumption is considered to be as important as in today's world. It defines...
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and a...
This set reprints key writings on different aspects of consumer psychology, through theoretical to e...
International audienceOutlining the key themes, concepts and theoretical areas in the field, this bo...
This concise paperback includes thirty-five cases and activities, each reviewed by a respected pract...
Consumer behaviour research represents a growing body of work that is seen as increasingly separate ...
Understanding Consumer Choice explores the expectation that consumers' attitudes are related to thei...
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This...
The study of Consumer Behaviour has never been more exciting than what has transpired in the consume...
This is the FIRST of TWO linked articles on consumer behavioural analysis. Cognitive theories have d...
Includes bibliographical references and indexes.Book Fair 2013.xxiv, 493, [151] p. :Ideal for market...
What makes people choose the products they buy? Is it advertising, sales promotions, attractive pack...
Consumer behaviour is more than buying things; it also embraces the study of how having (or not havi...
Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text...
Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text...
No time in the history, consumption is considered to be as important as in today's world. It defines...
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and a...
This set reprints key writings on different aspects of consumer psychology, through theoretical to e...
International audienceOutlining the key themes, concepts and theoretical areas in the field, this bo...
This concise paperback includes thirty-five cases and activities, each reviewed by a respected pract...
Consumer behaviour research represents a growing body of work that is seen as increasingly separate ...
Understanding Consumer Choice explores the expectation that consumers' attitudes are related to thei...
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This...
The study of Consumer Behaviour has never been more exciting than what has transpired in the consume...
This is the FIRST of TWO linked articles on consumer behavioural analysis. Cognitive theories have d...
Includes bibliographical references and indexes.Book Fair 2013.xxiv, 493, [151] p. :Ideal for market...
What makes people choose the products they buy? Is it advertising, sales promotions, attractive pack...