Assembling a toolkit

Media industries scholarship reaches an important benchmark with the establishment of its own focused journal. The strength of this area of inquiry is its range of intellectual foci and scholarship priorities, which a publication outlet such as Media Industries should endeavor to keep vibrant. Rather than view the relative youth and breadth of approaches to media industry studies as a weakness, this essay identifies the existing variation in approaches, methods, foci, and central theories to studying media industries as a useful strategy that should be maintained as benchmarks of institutionalization are achieved