mHealth fitness and wellness wearables: Investigating how consumers embrace new ways to monitor and manage their health

While technology adoption has been studied in many ways, including healthcare applications, scholars argue that an integrated framework is needed that can comprehensively explain individual’s adoption of wearable devices in healthcare. Yet, so far, there is a wide gap in academic research with a notable exception of the recent study by Gao et al. (2015). The purpose of this study is to develop an integrated framework to investigate (1) the antecedents of consumers’ attitude to adopt and utilize fitness wearable devices and (2) the effects on health and well-being