Identifying the differential nature of haptics

The sense of touch, a vital human sense is linked to the information and feelings about a product through physical and psychological interactions. Haptic information, attained through the sense of touch is important for the evaluation of products that vary in terms of four material properties corresponding to texture, hardness, temperature, and weight. Despite its great importance, the distinctive nature of haptic experience has not received sufficient attention within the marketing literature. As a result, we do not have a comprehensive knowledge of how product-based salience of haptic information affects consumer touch behaviour. This study aims to address this gap by taking the first step in developing a haptic differential scale through an extensive literature review. This research contributes to the touch literature by identifying haptic differential items that can be used to develop a haptic differential scale to measure haptic experienc