Investigating employees’ understanding and application of design thinking for innovation in a large organisation

This research investigates how employees at multiple levels of a large financial services corporation, become aware of, and recognise the possibilities of design thinking and its potential link to drive innovative practices. The aim is to understand how employees, without a background in design, view design and innovation, how design thinking is being employed and the relationship of design thinking to innovation. Recommendations are provided for large organisations seeking to use design thinking methodology to deliver human centric solutions for their customers and achieve genuine transformative innovation. Implications of this research include key insights for industry, large organisations and practitioners