Decision making in mate choice markets

Choosing a mate is arguably the largest decision a human can make. Mate choice can have significant short and long run impacts on the individual decision maker, as well as macroeconomic impacts for society. By studying individuals mating preferences and behaviours, and the factors at play when individuals make mate choice decisions, behavioural science can build a more developed understanding of the unseen mechanisms that drive large scale decision processes. Understanding the interplay of such factors as an individual's biology, personality, education, income, sex/gender, sexuality, and micro level behaviour, can inform and develop sciences understanding of how humans make decisions