Experience Design for Digital Cultural Heritage

The experience of visiting museums has evolved to extend beyond the walls of the institutions themselves into digital spaces, where online galleries, exhibitions, and virtual tours invite audiences to explore arts and culture from their personal devices. However, generating interest from the public around these platforms remains a challenge, and the digital experience rarely compares to an in-person visit. Building on research that demonstrates the effectiveness of emotional design as a way to generate public engagement with physical museum spaces and exhibitions, this project adopts a user-centered design approach to develop novel experiences around digitized museum collections