With fast fashion growing rapidly, insight onto consumers perception of the value for the country of origin in this sector of the retail industry is a topic that needs to be delved into deeper. While there are studies over the impact of country of origin and fast fashion separately, the correlation between these two dimensions has yet to be reviewed. The purpose of this study is to identify consumers perception of the overall value of fast fashion merchandise based on country of origin. Through a questionnaire, participants were asked open and closed-ended questions about specific factors of value based on country of origin in apparel products. These factors included perceived innovativeness, willingness to buy, perceived price, country fam...
In this modern era, it is vital for all retailers to have a set of knowledge to come up with efficie...
In recent years, fast fashion has been growing in popularity, with brands like Zara and H&M prolifer...
Today, fashion not only engulfs our daily life but also our environment. Fuelled by globalisation, t...
With fast fashion growing rapidly, insight onto consumers perception of the value for the country of...
textFast fashion retailers bring apparel products to market much more quickly than in traditional ap...
Consumer trends are constantly evolving, nowadays choosing a garment could have significant environm...
In this study the country of origin effect on consumer's quality perception has been examined in a t...
The global luxury market continued to grow to $313-318 billion in 2018 and the market is estimated t...
Abstract The purpose of this paper is to examine the impact of country of origin on purchase decisio...
The fast-fashion industry’s prominence continues to grow yet consumers still remain in the dark on ...
Fashion has played a large role in society and the production of clothing has greatly changed for Am...
In recent years fast fashion has become a new trend. Fast fashion has changed the way how consumers ...
The domination of ‘fast fashion’ retailers in the contemporary fashion industry is due to their abi...
Objectives The main objective of this study was to investigate if social media marketing activit...
PurposeThe purpose of this paper is to explore the perceptions of Generation Y from advanced and eme...
In this modern era, it is vital for all retailers to have a set of knowledge to come up with efficie...
In recent years, fast fashion has been growing in popularity, with brands like Zara and H&M prolifer...
Today, fashion not only engulfs our daily life but also our environment. Fuelled by globalisation, t...
With fast fashion growing rapidly, insight onto consumers perception of the value for the country of...
textFast fashion retailers bring apparel products to market much more quickly than in traditional ap...
Consumer trends are constantly evolving, nowadays choosing a garment could have significant environm...
In this study the country of origin effect on consumer's quality perception has been examined in a t...
The global luxury market continued to grow to $313-318 billion in 2018 and the market is estimated t...
Abstract The purpose of this paper is to examine the impact of country of origin on purchase decisio...
The fast-fashion industry’s prominence continues to grow yet consumers still remain in the dark on ...
Fashion has played a large role in society and the production of clothing has greatly changed for Am...
In recent years fast fashion has become a new trend. Fast fashion has changed the way how consumers ...
The domination of ‘fast fashion’ retailers in the contemporary fashion industry is due to their abi...
Objectives The main objective of this study was to investigate if social media marketing activit...
PurposeThe purpose of this paper is to explore the perceptions of Generation Y from advanced and eme...
In this modern era, it is vital for all retailers to have a set of knowledge to come up with efficie...
In recent years, fast fashion has been growing in popularity, with brands like Zara and H&M prolifer...
Today, fashion not only engulfs our daily life but also our environment. Fuelled by globalisation, t...