Strengthening Linkages between Transportation Demand Management and Traffic Management

2019Hunt, JimJim Hunt, FHWA TOCORPDFTech ReportFHWA-HOP-18-072Travel demand managementImplementationTravel behaviorDemand ManagementTraffic ManagementTraveler ChoicesUnited StatesUnited States. Federal Highway AdministrationGopalakrishna, DeepakHsu, EvaKuhn, BeverlySchreffler, EricDiggins, L.United States. Federal Highway AdministrationICF IncorporatedHunt, JimFederal Highway AdministrationThis document presents real-world examples of how State and local traffic managers and demand management professionals can work together to create a more comprehensive approach to proactively manage mobility and reliability concerns under different contexts. The document highlights the benefits of linking transportation demand management (TDM) and traffic management using case study examples that show how TDM and traffic management were combined to address a specific issue, the strategies implemented, if and how they affected a portion of the trip chain, and any opportunities for future improvement.88