Managing Transit Ridership with Short-Term Economic Incentives

Federal Transit Administration 50th Anniversaryhttps://doi.org/10.21949/14045501982PDFTech ReportEverett, Peter B.Watson, Barry G.Gurtler, Mark D.Pennsylvania State UniversityUnited States. Urban Mass Transportation Administration. Technical Assistance ProgramUnited States. Urban Mass Transportation AdministrationUnited StatesPublic transitMarketingTravel demandRidershipIncentivesPromotionPricingCase studiesGuidelinesBehavioral marketing orientationPublic transportationRidership managementDOT-T-88-05It is the purpose of this booklet to give the reader an overview of the variety, type, and nature of short-term economic incentive programs that have been introduced by transit properties over the past few years.138