An assessment of traffic safety culture related to engagement efforts to improve traffic safety.

2016PDFTech ReportProject Summary Report 8882-309-03Traffic safetySurveysSeat belt useBehaviorHuman factorsText messagingDrivingAttitudesMontanaWestern Transportation InstituteWard, NicOtto, JayFinley, KariGreen, KellyWestern Transportation InstituteMontana. Dept. of TransportationUS Transportation CollectionThe Center for Health and Safety Culture at Montana State University developed a survey to investigate the traffic safety culture related to engagement in traffic safety citizenship behaviors. The development of the survey was based on an augmented form of the integrated behavioral model (Fishbein and Ajzen 2010; Gerrard et al. 2008). The questions were developed to measure each component of the model. Highway safety staff from participating state DOTs were asked to rank potential behaviors to address. The top two behaviors chosen were asking someone to wear a seat belt and asking the driver to refrain from reading or typing on a cell phone while driving. Engagement in these behaviors was examined in the context of four social relationships: with a family member, with a friend, with an acquaintance or coworker, and with a stranger.90