Work Zone Focus State Initiative - Public Information and Outreach Strategies

2007PDFBooklet/PamphletFHWA-HOP-07-083Work zonesOutreachPublic relationsGovernment agenciesUnited StatesUnited States. Federal Highway Administration. Office of OperationsUnited States. Federal Highway Administration. Office of OperationsFederal Highway AdministrationIn early 2005, the Federal Highway Administration (FHWA) Work Zone Program invited six states to become part of the Work Zone Focus State Initiative. These six states - Arizona, California, Montana, New Hampshire, Rhode Island, and Wisconsin - were given an opportunity to enhance their work zone (WZ) public information and outreach knowledge and capabilities with the ultimate goal of passing on this knowledge to other states.FHWA chose WZ public information and outreach as the spotlight of this focus state initiative for several reasons:Improvement of WZ public information and outreach strategies was seen as having the greatest potential opportunity for advancing the state-of-the-practice in the shortest amount of time and at the lowest cost.Development and implementation of WZ public information and outreach strategies is an important component of the recently updated Work Zone Safety and Mobility Rule (23 CFR Section 630, Subpart J).Public information and outreach was one of the several opportunities for improvement identified in the 2003 and 2004 WZ Self Assessments.82