Comparing the Models: Insights from Freight Behavior Data Improve Wisconsin's Freight Models

2017PDFTech ReportFHWA-HOP-17-034Freight transportationTraffic modelsData managementUnited StatesUnited States. Federal Highway AdministrationUnited States. Federal Highway AdministrationMurray, JenniferPurdy, Jeffrey EFederal Highway AdministrationIn 2013, the Wisconsin Department of Transportation (WisDOT) began updating the passenger component of its statewide travel demand model, while also updating the model's conventional, trip-based freight element. As a result of significant advances in the state of the practice for behavior-based freight modeling, planners within WisDOT wanted to explore the benefits the State might realize from using a behavior-based model versus a traditional model.74