ATIS User Needs and Marketability Study: Assessment of Market Potential

1996PDFResearch PaperTravel demand managementAdvanced traveler information systemsIntelligent transportation systemsMarketingDemographicsTransportation corridorsATISITSAutomated carsData collectionMarketingSurveysTravelersTouristsDriversEastern StatesUnited StatesUnited States. Joint Program Office for Intelligent Transportation SystemsAdvanced Traveler Information SystemUS Transportation CollectionThis document analyzes the potential ATIS market in the I-95 Northeast corridor. A table shows key market segments that have been identified to gauge the marketability of Advanced Traveler Information Systems (ATIS) products tested in this study. Since most of the ATIS products tested are targeted to auto travel, the potential market reflects the corridor residents who travel by car (29.5 million persons). The market segmentation is also based on the total adult population (18 years and older) of the corridor region, which is 40.4 million as reported in the 1990 census figures. 4 p.; tables75