Amazon as a global sales channel for small and medium size Finnish companies

Due to the fast-developing communication, social networks, digital marketing, online sales start to play a more and more important role in total sales revenue, profit generation and brand awareness for many businesses. E-commerce allows to reach global foreign mar-kets not only for big corporations but also for small and medium size companies. For some Finnish companies, a local market might seem to be relatively small and limited for their growth and therefore, considering global e-commerce sales channels might be a solution for them. At this moment, a market-place Amazon has a leading position as a global marketplace all over the world and as an online sales channel for thousands of businesses worldwide in-cluding Finnish ones. Amazon plays an important rрole in a daily global ecommerce busi-ness due to the high level of customer loyalty, easy and understandable fulfilment options for third-party sellers. The main aim of this thesis is to collect data and gain knowledge on what opportunities Am-azon marketplace might offer to a small size Finnish company ROBBO Oy. The key out-comes of this research are Amazon competitive niche analysis, product launch potential and business strategies and recommendations for a case company to successfully enter the US market by launching products on Amazon.com