In Whittlesey and Ramsey, two market towns in the East Anglian fenlands, farm labourers led a "Straw Bear" through the streets; one of an array of Plough Monday customs marking the start of the agricultural year. The practice seems to have come to an end in the early 20th century, when it was forbidden by a police inspector as a form of begging. Yet what was had come to be seen as an unruly and unsavoury practice was renovated as a valued form of cultural heritage in 1980, in the wake of the wider folk "revival" in the United Kingdom. The performance of Straw Bear festivities gives us a vantage point on the cultivation of rural identity in contemporary Britain, allowing us to ask what it means to live in, belong to, and act within a landsca...