Audience analytics are an increasingly essential part of the modern newsroom as publishers seek to maximize the reach and commercial potential of their content. On top of a wealth of audience data collected, algorithmic approaches can then be applied with an eye towards predicting and optimizing the performance of content based on historical patterns. This work focuses specifically on content optimization practices surrounding the use of A/B headline testing in newsrooms. Using such approaches, digital newsrooms might audience-test as many as a dozen headlines per article, collecting data that allows an optimization algorithm to converge on the headline that is best with respect to some metric, such as the click-through rate. This article p...
Through a comparative analysis of American and British quality papers and tabloids (The New York Tim...
The way we formulate headlines matters -- this is the central tenet of this thesis. Headlines pl...
Headlines play a crucial role in attracting audiences’ attention to online artefacts (e.g. news arti...
Audience analytics are an increasingly essential part of the modern newsroom as publishers seek to m...
Natural Language Processing meets Journalism IJCAI-16 Workshop, New York, United States of America, ...
In this chapter, we investigate the impact of recent audience-monitoring tools on the (online) newsp...
In this chapter, we investigate the impact of recent audience-monitoring tools on the (online) newsp...
In this chapter, we investigate the impact of recent audience-monitoring tools on the (online) newsp...
We study the effect on click-through rates of applying textual and stylistic features often related ...
What attracts news readers in headlines? Many news websites test alternative headlines in order to a...
This paper aims to fill in the holes in research already conducted by collecting information regardi...
Internet technologies have changed basic journalistic work processes and brought about new modes of ...
<div>This dataset was used for the analysis done in our study <i>Effective Headlines of Newspaper Ar...
A large and growing body of literature shows that audience metrics exert a significant influence in ...
News aggregators have emerged as an important component of digital content ecosystems, attracting tr...
Through a comparative analysis of American and British quality papers and tabloids (The New York Tim...
The way we formulate headlines matters -- this is the central tenet of this thesis. Headlines pl...
Headlines play a crucial role in attracting audiences’ attention to online artefacts (e.g. news arti...
Audience analytics are an increasingly essential part of the modern newsroom as publishers seek to m...
Natural Language Processing meets Journalism IJCAI-16 Workshop, New York, United States of America, ...
In this chapter, we investigate the impact of recent audience-monitoring tools on the (online) newsp...
In this chapter, we investigate the impact of recent audience-monitoring tools on the (online) newsp...
In this chapter, we investigate the impact of recent audience-monitoring tools on the (online) newsp...
We study the effect on click-through rates of applying textual and stylistic features often related ...
What attracts news readers in headlines? Many news websites test alternative headlines in order to a...
This paper aims to fill in the holes in research already conducted by collecting information regardi...
Internet technologies have changed basic journalistic work processes and brought about new modes of ...
<div>This dataset was used for the analysis done in our study <i>Effective Headlines of Newspaper Ar...
A large and growing body of literature shows that audience metrics exert a significant influence in ...
News aggregators have emerged as an important component of digital content ecosystems, attracting tr...
Through a comparative analysis of American and British quality papers and tabloids (The New York Tim...
The way we formulate headlines matters -- this is the central tenet of this thesis. Headlines pl...
Headlines play a crucial role in attracting audiences’ attention to online artefacts (e.g. news arti...